There you have it. They created more than 100 Instagram accounts, tied together by tags, that effectively let you zoom into any part of the original photo and find more than 50 hidden surprises. Anthem of Us Campaign for Bedrock Real Estate, Detroit, 6. Vote now and daily! We get it. In total there were 13.9 million unique views and 439,000 shares, not counting additional cross-posting to Facebook. At its core, influencer marketing is about building relationships with individuals that can share your brand with their audience. Depending on the influencer you intend using, the final product is mostly photo, video, or blog post featuring your product or service. For more details, check out our Influencer Marketing Brief Template. They also partnered with nine social influencers to help spread their message and to rally support for each of the three flavors. They wanted to ensure that all tennis fans, including those who could not physically make it to the matches, could fully enjoy the experience. General Country Fans Other Sections : Some other sections to consider including are Brand & Influencer Details, Audience Objectives, Disclosure Arrangements, Payment Details, and Extra Talent Notes. Sweet treats and fierce foodie photos. Other local influencers like Pure Michigan and Quicken Loans helped with the outreach. MTV’s aim was to use Laci, already known as a sex ed influencer, to give help to confused teenagers on what was a different medium for MTV - SnapChat. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by The brief for an influencer … M&Ms appointed Emmy award-winning actor and Veep star Tony Hale to act as the official Campaign Manager for the Flavor Vote. Eventually, Andrea was able to share with her fans that she had survived “Sickhouse, ” and there was a 70 minute extended version on Vimeo. Campaign goal – 1-2 sentences describing the influencer marketing campaign you’re launching and what you hope to accomplish Campaign message – Specific information that the influencer should include in post captions Key objectives – Describe what you’re hoping to achieve (brand awareness, engagement, etc.) The key differentiating factor between these and the standard commodity smartphone is that you can swap “mods” in and out of the phone, to make them exactly how you want them. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! They took a highly detailed zoom photo taken with the Z5 and cut it into hundreds of smaller shots organized into five layers. It is digital marketing’s next best thing, that is making a huge impact already. Let’s start with the basics. Make sure to include details of the kind of content the influencer will need to produce for your campaign. Think of it as your go-to reference manual for the project — a touchstone — that contains everything from goals and deliverables to KPIs and legal terms. A further 20+ influencers created visual content to encourage people to trial the flavors and vote. Additional influencers helped disseminate the posts, segmented by digital zip codes. For the first time in its 75-year history, M&Ms decided to let the fans decide its new peanut flavor. Remember, this brief isn’t set in stone. Chase was able to provide six Periscope sessions to fans for free. The result was that Dunkin’ Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. The content was given a highly New York-centric feel. Subaru Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. “Sickhouse” had to look as if it could be real, with Andrea sharing her “home video.”. Bedrock relied on their influencers’ organic reach to communicate their message, and the video received 500,000 views before Bedrock activated a paid strategy. About K. Patterson, J. Grenny, D. Maxfield, R. Mcmillan & Al Switzler Clash of the Corps - an Original Fuse Docu-series. The shared content included original blog posts, photography, and branded video content. However, if you’re looking to develop a long-term influencer marketing strategy and run more than one campaign, then creating a brief is critical. Try to anticipate any questions the influencer may have and answer them in the brief. In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. The influencers created content around the theme "Häagen-Dazs Open Container" - #HDOpenContainer – which was a play on words connected with current events in New York at the time. This is the most important page of your influencer campaign brief because it provides the content direction. The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including enough information to set your influencers up for success? Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff. Free Marketing Brief Template for an Influencer Campaign 1. 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