HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! The Casual Free is a home for my thoughts, passions and a window into my life. x, This is actually a super helpful insight into how this world works and gave me some great tips and advice to get my blog started… it does sound like it takes a lot of work & commitment but just wanted to leave a msg to tell ya that this really inspired me x, Your email address will not be published. When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. Find out how we manage your personal data. It’s really just all things casual, travels, mama+baby, fashion, makeup, style and me. Unfortunately, it’s not a specific person’s email. That can only usually mean one thing: they’ve bought most of their followers (a lot of them will be bots, not real people). 27 February 2020; Jenny Harper ; Influencer marketing has been rocking the online world for some time now. Collaborating with brands can be a good way of gaining exposure and also creating meaningful relationships with brands that align with your business. Get more suggestions by clicking the down arrow next to their profile name. You can create a dashboard with statistics of entire social media accounts or campaign posts only. Approach marketing agencies that specialise in travel and tourism. If you feel that you deliver value to your following and attract an engaged target audience around your profiles, and that your social accounts are not oversaturated with sponsored content yet, then you already fit the basic requirements of many brands. Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. However, a simple screenshot of your Facebook Insights may not be sufficient. On others, you can even write to the brands yourself and pitch an idea for collaboration. Everyone wants to win: brands want to showcase their services and meet their business objectives, influencers want to make money or get free products, and the target group wants to experience fun content that doesn’t feel like straight-up advertising. After finishing a collaboration with a brand, be sure to follow up, thank them for working with you, send over your favorite images and leave the door open for future collaborations. Good practices for creating client-agency connection Make sure that “It’s a match!” Brands tend to select agencies based on portfolios, communication, previous campaigns, and/or recommendations. How could you potentially help a business raise its brand awareness, sales, or sign-ups through influencer marketing? A brand that is hard working and has good ethics will always stand out in the long run! Are they willing to repost your content on THEIR Instagram (i.e. Hey! Don’t let anyone take you for a ride with it. Measure social media marketing performance, Service multiple clients using one platform, Professionalize your collaborations with brands. I love this! It is beneficial both for social media influencers (providing you with more control over the way your social media success is perceived by professionals) and brands (providing them with more control over the ROI of potential marketing campaigns). I love music, writing and singing songs, traveling, doing my makeup, taking photographs and spending time with my family. Brands should not interfere with a particular influencer’s tone of voice or the feel of their social presence. A quick note about FTC Guidelines. Lately, I’ve been asked about my process of brand connections as a blogger, influencer and content creator. If brands reach out to me but are sending me codes to purchase their clothes is that how it works? 9 times out of 10, I delete these types of e-mails quickly because I don’t appreciate being treated like part of a massive PR push just to see who will bite the carrot. Are you ready to give them specific, detailed information about your social media profiles and provide them with appropriate pricing? How to “Zoom In” and Collaborate With Fellow Entrepreneurs BlogHer - Nikki Brown “In an era of selfies, personal branding, media bubbles, custom playlists, and entertainment-pods-for-one, COVID-19 has awakened in some of us the … How To Get Brands To Notice, Collaborate And Pay You As An Influencer; Things To Include In Your Pitch. Thanks for sharing your tips with us, so helpful! Customized versions tailored to specif brands are always welcome. There are rules about exactly HOW to disclose (things like not hiding #ad or #sponsored in your caption) and I highly recommend you read and learn about these rules so that you’re not getting yourself into any trouble. Often, brands will approach you with a narrative that leans towards a “gifting” style exchange. Without access to in-depth insights, brands and agencies can struggle with evaluating influencers. I have been asked a lot about how I started working with brands and making money with my instagram. Successful collaborations with renowned brands can also attract other companies to your social media profiles while being a stable source of income. Others make it really hard (on purpose) because of demand, exclusivity and preferring to cherry-pick who they contact. One way to do this is to closely follow their brand-style guides and learn where they align with your brand. Hey Tayler! You can keep doing this for each new brand you discover. Choosing the right partner to collaborate with is the key to ensuring high-quality content is created from your joint efforts. Your email address will not be published. Do your research. Your audit should leave you with some ideas for improving your strategy – it’s never too late to make some changes! Good luck girl! Get acquainted and registered with the abundance of Influencer and Blogger platforms that exist! Please connect your site to YouTube via this page before using this widget. As some of you might know, I have changed some things on my blog since last year. I’ve broken it down into the two most common scenarios: Brand Reaches Out To Me and I Reach Out To Brand. Just be you, be authentic and friendly. Some post their e-mail address … It has been a week already and you don’t know if your posts are bringing in results. When I’ve contacted them, I make note so I can follow up later. If they are promoting a specific product or service, suggest adding a discount code for your audience. ), but even if you don’t have one, you can certainly keep a pricing list on hand to quickly shoot back to them. Even a single Instagram post can provide a lot of valuable insights that can potentially help you boost your engagement rates and lay the grounds for establishing relationships with a particular brand. Ideas on how to collaborate with brands if you’re just starting out: Find local boutiques in your area and reach out to them. Join LinkedIn and Facebook groups. A brand distributing the goods can purchase them from their collaborator at a bit above cost or wholesale; the brand not responsible for making the merchandise can take a comparatively small percentage of sales on proceeds; or there can be a more equal revenue and cost share arrangement. Plus, we’ve got something really special for you – a tool you can use to easily compile and share social media stats with brands and agencies. You’re not going to get any insanely great product and, even if they repost your content, you’re not really going to get much audience cross-over discovering you. Do not be scared of going the extra mile when it comes to influencer marketing activities. Save my name, email, and website in this browser for the next time I comment. Influencer marketing has been rocking the online world for some time now. X, Hi Lee! I say warm because a cold e-mail would be something you send to a big time blogger or some CEO you’ve never met or encountered. I asked myself if there was something wrong with my account, with my content, and maybe you are asking yourself the same questions. Collaborating with influencers generate a targeted-consumer base for your brand. xoxo Ana, Wow what an amazing post! However, it’s increasingly more common for agencies to become a little pickier and also choose brands they want to work with themselves. One of the easiest ways to start collaborating with brands is to join Influencer platforms. The influencer campaign you’re part of has started. Thanks for leaving your comment! While promises and words say a lot, nothing speaks louder than… numbers. So how do you find brands to promote and work with? In order to submit a comment to this post, please write this code along with your comment: 48e00884c5d120e15f620e521724a9d4. For finding the correct emails, go to the website first. I’ve been working on my blog since early 2016 and sometimes the going still gets tough! Effective influencer marketing is about understanding the needs of the target audience – both on the brand’s and the influencer’s end. If you want to build a solid influencer brand, you should get familiar with this short guide. I talk a little bit about the art of saying no here! Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. Network with others in the travel industry. For that, definitely include a photo of yourself that shows your style and vibes and then list what you’d charge for things like an IG post, Story, Blog post etc. Yet, I was struggling to find some brands to collaborate with. Don’t be afraid to politely say no (I talk a little bit about the art of saying no here!). This guide is really awesome! Find out how we manage your personal data. I am new to this and companies have been contacting me but it doesnt seem right for me to spend my own money to promote their clothes..right? Have a quick peek and see if you can find who else is working with the brand contacting you. Companies are reaching out to you because of your engagement, following and hopefully, above all, your philosophy and fit. What this means is that you should always have a media kit ready for potential advertisers. Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. You’ll post a photo wearing the brand and tag them in the photo. Social media enthusiast and mum to a charming little boy. You don’t want to be wasting time working with fakers (brands also check your authenticity so the same applies the other way around). Read our privacy policy to learn more. Don’t forget to always play by the rules Later have wonderful articles on this and more. Dashboards update automatically, so you can give your business partners (brands or agencies) easy access to up-to-date info on specific sponsored posts or an entire influencer marketing campaign. Yep, that’s happened to me too where they invite me to be an ambassador but then send me a code saying how I get all their clothes 50% off. Don’t ramble, beat around the bush, don’t suck up or shower with compliments. For brands, influencers are not merely content creators – they are ambassadors. But when I began to look a little closer at each post, I noticed a huge red flag. And the story begins with the idea for a campaign but continues with choosing and verifying the best influencers. Following these few guidelines will ensure that your companies complement each other. The struggle of collaborate wit brands. It just cheapens your brand, I think, so I avoid it! This creator of visual reports can help you monitor and report your social media performance, and easily share insights with existing and potential business partners. This is an unpaid product-exchange collaboration. Recognizing your strengths and unique qualities will help you define why you’re the right fit for brands within a specific niche. Be proactive. Later have wonderful articles on this and more. The most common ones are Page likes or follower count. While probably won’t get a million new followers overnight, you might see a peak in your statistics and become an interesting pick for influencer marketing requests. By clicking Subscribe, you agree to join our mailing list.Find out how we manage your personal data. Each and every social media influencer should verify their results on a regular basis. As you start to work with brands that collaborate with bloggers, you can set yourself apart by creating a positive experience for the companies you work with. Many factors come into play when it comes to successful influencer marketing. To collaborate with brands is kind of a thing in blogger land. Always verify the authenticity and best practices of a brand. Creators mention the brands they have worked with but also the ones they like and would like to collaborate with. While product placements or sponsored posts no longer come as a surprise, not everyone knows the story behind each and every collaboration. Sending a professional offer or a comprehensive set of up-to-date statistics can increase your chances of being selected for a particular social media campaign. Try and make it easy for them profile name forgo the middleman re the right partner to with. Instagram or blog some of you might know, I ’ ve googled... But are sending me codes to purchase their clothes on my blog since early 2016 and the... Get up-to-date social media presence are ambassadors the accuracy of which is guaranteed by,. 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